You ARE the expert. Ya, maybe you aren’t the best in the WORLD at what you do but all your followers followed you because you have something they want, and that is knowledge in your field!!
You are the leader, here. If you don’t believe in yourself and your skills, nobody else will.
If you were about to get on a plane and you found out the captain was insecure on his flying abilities, what would you think? HELL NO is what I’d think. And that’s what everyone is thinking when you’re showing up half-assed, not sure of yourself, not sure of your product etc.
Don’t think too seriously about this. It’s as simple as showing up and teaching your followers what you know!! Providing value and with that, they’ll have enough trust to purchase whatever you tell them they need!
The world is constantly growing and more and more people are going to need what you are selling. How good would it feel to have every single follower who finds you message, “I’ve been looking for someone like you! I love what you sell and the message you are spreading.” Keep that dream person in mind that you are attracting and help lead her even if she isn’t there yet.
YOU HAVE TO SHOW UP AS THE LEADER BEFORE YOU FEEL LIKE ONE.
One of my favorite questions to ask people is, “How would you be showing up if you had $50 Million dollars in your business.”
It’s so easy to show up inauthentically if you’re just trying to get the sale. But if you already had the money in the bank how would you show up? What type of things would you sell? When you get to the place that you are showing up exactly as you feel serves your followers AND you best, that’s when people start listening. That’s when the authenticity can be felt. It’s magnetic. It’s contagious. It’s MANDATORY for your business.
FAKE IT TILL YOU MAKE IT.
Something us women are too good at 😉 But for REAL, you have to step up as the authority. You’ll probably never feel good enough. Sometimes after writing blog posts or doing videos I sit there wondering if I looked stupid, said something stupid, or if it was even worth the time of posting it. Well I post that shit anyway and guess what?? Those are usually the posts that get the absolute most amount of engagement.
You will never feel like totally enough. Because each time you level up, you’ll have to work through the resistance again. Self doubt, check. Self sabotage, check. Caring so much about people judging you, check. That’s never gonna go away.
BUT it gets easier to say no to those thoughts. It gets easier to notice your triggers and avoid them, or fight through them. And the only way it gets easier? Practice. Showing up daily. Doing the damn thing anyway.
For the month of March I have a content plan that is going to KICK MY BUTT. Because I need that. I know the woman I am stepping into wouldn’t be afraid to show up massively each day. I also know the woman YOU are becoming needs me to show up every day. So here I am. Ready to show the eff up. Are you in? Good.
If you feel lost, stuck, and unclear about who you’re an expert to, how to find your dream customer, and how to show up authentically, sign up for my 10-Day Branding Bootcamp!! It will help you figure out all of that, and SO MUCH MORE. Click here to get instant access 🙂